TERMS AND CONDITIONS

Welcome to euforma. By using this website, you agree to the terms below. We have kept them simple and human. If anything is unclear, please contact us

Who we are

Euforma is a trading name of Forma Technologies Ltd
Company Number: 16182440
Registered Office: 21 Murby Way, Thorpe Astley, Leicester, LE3 3UH, United Kingdom

Who these terms apply to

These terms apply to:

Brands and retailers exploring, trialling or using Euforma’s fit technology or services

Shoppers using Euforma features, tools or experiences made available through participating brands or directly via this website

Minimum age requirement

You must be at least 16 years old to create a Fit Passport, upload body-related information, or use Euforma’s fit tools.
If you are under 16, you must not use these features.

Using the website.

You may use this website for lawful purposes only. Please do not misuse it, attempt to interfere with its operation, or use it in a way that could harm Euforma, our partners or other users.

We may update or change the website, features or content at any time as the product evolves.

Information and recommendations

Euforma provides fit-related guidance, insights and recommendations designed to support better decisions.

For shoppers, fit recommendations are guidance, not guarantees. Personal preference, fabric behaviour and styling choices still matter.

For brands and retailers, insights and analytics are provided to inform decision-making, not replace professional or commercial judgement.

We do our best to be accurate, but Euforma outputs should be treated as decision support, not absolute fact.

Automated fit decisions and AI transparency

Fit recommendations are generated by automated algorithms, not by humans.

You have the right to:

Know that automated processing is being used

Request a human review of any automated fit recommendation by contacting us

Accounts, pilots and trials

Some parts of the site or service may be available only to registered users, pilot participants or invited partners.

We reserve the right to accept, pause, restrict or end access to pilots, trials or early-stage features at our discretion.

Right of suspension and termination

We reserve the right to suspend or terminate your Fit Passport or access to the service at any time if you:

Breach these terms

Misuse the service

Attempt to interfere with or abuse the platform

Data, privacy and consent

We take privacy seriously. Any personal data shared with Euforma is handled in line with our Privacy Policy and applicable UK data protection law.

Where shoppers choose to share fit or body-related information, this is always voluntary and subject to clear consent choices.

Intellectual property and ownership

You retain ownership of your personal data, including body-related information you choose to provide.

Euforma retains all intellectual property rights in:

The Fit Passport format and structure

The underlying technology and algorithms

Any generated insights, recommendations and outputs

Nothing in these terms transfers ownership of Euforma’s technology to users.

Liability

We aim to build a reliable, trustworthy service, but use of the website and any Euforma features is at your own risk.

To the fullest extent permitted by law:

We are not liable for indirect or consequential losses, including disappointment, clothing costs or return-related losses

Our total liability for any claim arising from use of the service is limited to £50 or the amount you paid to us in the last 6 months (whichever is higher)

Nothing in these terms limits liability where it would be unlawful to do so.

Complaints procedure

If you raise a formal data-related or service complaint, we will:

Acknowledge it within 30 days of receipt

Provide a response without undue delay

You can contact us using the details provided on the website.

Governing law and jurisdiction

These terms are governed by the laws of England and Wales, and the courts of England shall have exclusive jurisdiction over any dispute.

Changes to these terms

We may update these terms from time to time as Euforma evolves. The latest version will always be posted on this website.

Contact

Questions, concerns or feedback are always welcome. Please contact us at [email protected]