What if fit became your competitive advantage instead of your biggest cost?

Join 10 purpose-led fashion brands in a pilot that turns fit doubt into fit confidence.

The problem

Poor fit doesn't just create returns. It destroys trust.

When customers doubt fit, they abandon carts or order multiple sizes. When buying teams lack certainty, capital gets trapped in the wrong inventory. When fit anxiety persists, growth slows.

The real cost isn't operational. It's strategic.

The opportunity

What if customers bought with absolute confidence?

What if your buying decisions were grounded in data certainty, not instinct?

Euforma removes fit doubt at the moment it matters most- before customers hesitate and before capital is committed.

When fit is trusted, commerce flows at its natural speed: fast.

The pilot

We're looking for select brands to shape the future of fit confidence.

The success we're targeting

20-30%

reduction in fit-related returns

15-25%

uplift in conversion

Intelligence

on customer fit behaviour for buying decisions

First-mover

advantage with the opportunity to shape the product roadmap for your category

Pricing

at significant discount to future commercial rates

ESG

contribution you can report on

What’s needed from you

01 Enough orders to generate statistically useful results

02 Willingness to integrate + provide feedback

03 Ambition to make fit a value driver to protect margin

Timeline

8 weeks

beginning Q1 2026

**Deadline to apply: 31/02/26

Who should apply

You're a great fit if you're…

An ecommerce/DTC fashion or clothing brand

Leading ecommerce, trading, buying, operations or commercial strategy

Frustrated with current fit solutions (or lack thereof)

Ready to move fast and iterate to influence the roadmap and set the standard in your category

Simple process

Four steps to fit euphoria

01

Apply

In under 60 seconds

02

Discover

30 minute call with us

03

Fit

See if we are a mutual fit

04

Euphoria

Transform with fit intelligence

FAQ

No question is a silly question.

What is Euforma?

Euforma is a fit intelligence platform that removes sizing doubt for both shoppers and brands. We transform fit from uncertainty into certainty- enabling customers to buy with confidence and brands to make data-driven decisions.

How is Euforma different from existing size recommendation tools?

Others improve size charts. Euforma makes poor fit obsolete. We go beyond static charts, visual try-ons or probability-based size recommendations by delivering confidence that can be acted on- for shoppers, brands and operations alike. Euforma is a universal fit intelligence layer that is quick to deploy, but has lasting impacts for shoppers and brands alike.

How does it work?

Euforma maps your garment’s fit DNA (measurements, stretch, drape, and intended silhouette) then matches it to verified body data. The result: fit guidance shoppers can trust, and fit insights your team can act on (before returns happen).

What results can I expect?

We're targeting 20-30% reduction in fit-related returns, 15-25% improvement in conversion, and 20%+ improvement in inventory efficiency. Pilot partners will also gain first-mover advantage, helping shape the Euforma to their business needs, plus access to 'founder partner' pricing.

What’s the time commitment?

The pilot runs for 12 weeks. We need your willingness to integrate our solution and provide feedback throughout the process. The integration itself is designed to be lightweight with support from our team.

What type of brands are a fit?

We're looking for ecommerce/DTC fashion or clothing brands with meaningful trading volume. You should be frustrated with current fit solutions (or lack thereof), ready to move fast and experiment, and believe that fit should be a value driver, not just a cost.

What about sustainability?

Up to 30% reduction in returns means 30% reduction in reverse logistics emissions. Better demand prediction leads to reduced overproduction, and better fit satisfaction means longer garment lifecycles. Sustainability through certainty, not sacrifice.

The first step to euphoria

Ready to turn fit into your advantage?

We're being intentional about finding pilot partners that are a great fit right now. If fit issues are slowing your business and you're ready to do something about it, we'd love to hear from you.

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