THE FIT INTELLIGENCE LAYER FOR FASHION AND CLOTHING ECOMMERCE
Why euforma exists
euforma was created to reduce the friction, waste and uncertainty that surround clothing fit in online shopping. We are building the infrastructure to make the buy, try, return and repeat cycle obsolete.
Our mission
To make fit feel more confident, more rewarding and less wasteful for everyone involved in fashion commerce. We are here to make fit euphoric by giving shoppers the certainty to buy knowing it will fit, whilst reducing cost and commercial risk for brands.
The problem worth solving
- Shoppers still buy with too much guesswork.
- Brands absorb the cost through returns, support, logistics, markdowns and lost loyalty.
- The wider system carries unnecessary waste.
What makes euforma different
- Built for brands and shoppers together
- Focused on fit intelligence, not static guidance
- Commercially grounded and purpose-led
- Science-led and AI-enhanced. Not guesswork dressed up in technology
Find out more about about euforma and our mission to make fit euphoric for brands, shoppers and the planet.
For many clothing and fashion brands, fit and sizing brands, sizing and fit issues represent the largest unmanaged cost centre. For shoppers uncertainty and concerns can erode trust and mar the experience. The euforma fit intelligence layer works to make fit euphoric for both.
FAQs
Questions? We've got answers.
What is euforma?
euforma makes fit predictable. Confidence for shoppers. Fit intelligence for brands.
How is euforma different from existing size recommendation tools?
Most sizing tools lean on past purchases, 12-question quizzes no one finishes or vague height/weight matching- no true personalisation and zero insight for your brand. euforma is garment-first fit intelligence. We read how each product actually fits and behaves, then turn that into shopper confidence and clear actions for your team to fix fit upstream.
How does it work?
We combine two truths: how the garment behaves and how bodies + preferences uniquely vary - creating confident fit guidance and feedback loop for brands.
What results can I expect?
We're targeting 20-30% reduction in fit-related returns, 15-20% improvement in conversion and 20%+ improvement in inventory efficiency. Pilot partners also get founder-partner pricing and a first-mover seat at the table to shape euforma to their business needs.
What’s the time commitment?
For meaningful results, we do the heavy lifting and you just unlock the inputs. We’ll guide a simple product + fit data share, with optional plug and play co-marketing templates. Over 8 weeks, we’ll support a lightweight integration and ask for quick feedback check-ins throughout. *Data note: Your fit data stays yours. Always.
What type of brands are a fit?
We’re a fit for eCom/DTC fashion brands with meaningful volume and a real returns problem to solve.
If you’re frustrated with size charts, quizzes or 'good enough' fit tools, move fast, and like experimenting, you’ll love working with us. Bonus points if you see fit as a conversion + loyalty lever, not just a cost to contain.
What about sustainability?
Fit is a sustainability lever hiding in plain sight. Up to 30% fewer returns means up to 30% fewer reverse-logistics trips (and the emissions that come with them). Better fit signals sharpen demand prediction (less overproduction), and better fit satisfaction keeps more garments in wardrobes for longer. Sustainability you can report on.