THE FIT INTELLIGENCE LAYER FOR FASHION AND CLOTHING ECOMMERCE

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How much is fit costing your brand?

For most clothing brands, fit-related returns represent 25 to 40% of all orders returned and the majority of reverse logistics cost. Is fit a competitive advantage for your brand, or one of its largest unmanaged costs?

Already working with brands who are serious about fit

Major UK high street fashion retailer. Womenswear and occasionwear focus. Significant eCommerce trading volume.
Major UK high street brand. Multi-category apparel. Large direct-to-consumer operation.
Independent British label. Considered design. Loyal DTC following. Focused on quality and fit.

The science behind euphoric fit

1

Your garment data, secured and structured

euforma ingests your brand's garment and fit data securely. Measurements, stretch, drape and intended silhouette are captured and kept current.

2

Real body data from a growing community of shoppers

Our proprietary computer vision and AI-augmented anthropometry tools provide validated body data at scale. All data is anonymised and verified.

3

Fit guidance at the point of purchase

A lightweight POS widget and API integration surfaces clear, trusted fit guidance at size selection and checkout.

4

Community and commerce, connected

euforma connects your brand with a growing global community of fit-aware shoppers, providing real-world fit intelligence under your total control.

Anthropometry, not alchemy. Science led, AI enhanced. Fit delivered.

What we are measuring together

For Shoppers

  • 90%+ report increased purchase confidence
  • 85%+ experience zero returns on euforma-guided purchases
  • 70%+ try new brands they previously avoided

For Brands

  • 20-30% reduction in return rates
  • 15-25% improvement in conversion
  • 20%+ improvement in inventory efficiency
  • 2-6 month payback period

For the Planet

  • Up to 30% reduction in reverse logistics emissions
  • Reduced overproduction through better demand prediction
  • Longer garment lifecycles through better fit satisfaction

Start the conversation.

Tell us a little about your brand and your biggest fit challenge. We will come prepared.

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