THE FIT INTELLIGENCE LAYER FOR FASHION AND CLOTHING ECOMMERCE
Make fit euphoric.
Poor fit is one of the largest hidden costs in fashion eCommerce. euforma turns fit uncertainty into confident, faster buying decisions. For shoppers who want to buy with certainty. For brands that need to grow without waste.
Targeting 20-30% reduction in fit-related returns.
Currently in pre-pilot with major UK high street brands and an independent label.
Poor fit costs more than returns
For most clothing brands, fit and sizing issues are the single largest driver of returns, typically 25 to 40% of all orders sent back. But the real cost starts earlier than that.
Hesitation at checkout
Shoppers hesitate at checkout. They order multiple sizes. They abandon the basket entirely. Each moment of doubt costs you a sale.
Returns and support burden
When fit disappoints, the return arrives along with the support ticket, the repackaging cost and the moment of lost trust.
Trust erosion compounds
Repeated uncertainty quietly erodes brand trust. It raises customer acquisition cost, weakens loyalty and makes future purchase decisions harder to win.
How euforma works
euforma is a fit intelligence layer that sits across your commercial operation. It is not a size chart improvement. It is not a virtual try-on. It is the infrastructure that transforms fit from a source of friction into a source of confidence.
We map your garments
euforma captures the fit DNA of your products: measurements, stretch, drape and intended silhouette. Secure, structured and kept current.
We match your shoppers
Using verified body data gathered through proprietary computer vision and AI-augmented anthropometry tools, euforma builds a trusted picture of how real bodies relate to your garments.
We guide the purchase
At the moment of decision, the shopper receives clear, confident fit guidance through a lightweight POS widget. No guesswork. No second-guessing.
We improve over time
Every purchase and return adds signal. euforma learns, adapts and delivers increasingly precise fit intelligence for your shoppers and your buying team.
Exploring better fit outcomes for your brand?
We are speaking with clothing brands that want to reduce the cost of poor fit, improve customer confidence and help shape a more sustainable future for fashion eCommerce.
End Buy. Hope. Return. Repeat.
euforma's Fit Passport gives you a personal fit profile that works across every brand. One profile. Every brand. Perfect fit. Be the first to experience clothes shopping where fit is euphoric.
The science behind making fit euphoric
- Why fit is a trust problem, not just a returns problem
- The hidden cost of fit uncertainty in fashion eCommerce
- Why better fit confidence improves loyalty as well as margin